Independent Bookstore Day is THIS weekend!

Celebrate Independent Bookstore Day 2025

Saturday April 26th

Independent Bookstore Day was established in 2013 to promote, celebrate, and highlight the value of the independent bookstore community. The day has been observed on the last Saturday of April every year since 2013. There are over 1,400 stores participating across the country this year.


Join us at Moon and Back Bookstore to celebrate our first Indie Bookstore Day! We will have raffles, freebies, and a few surprises in store! And don't forget to stay for storytime at 2:30pm.


**Anyone that wears or buys Moon and Back custom merch this weekend will receive 10% off their purchase!**

North of Boston Book Trail Passport Challenge

Saturday April 26th + Sunday April 27th

The North of Boston Book Trail a group of 19 independently owned bookstores in the region North of Boston working together to bring more book lovers – both locals and tourists – into all of their shops. The Trail showcases the unique character and charm of each bookstore, while also highlighting the diverse literary community in the area.


By working together, these independent bookstores hope to create a greater sense of community and to foster a love of reading and books across the state.


*Special Hours!* Moon and Back will be OPEN Sunday 11am-4pm for the NOBBT Challenge!

How to Play

Visit as many bookstores on the North of Boston Book Trail as you can Saturday, April 26th and Sunday, April 27th. At each stop, get your FREE custom passport booklet stamped! Passports will be available at participating stores. No purchase required to participate.


At your last stop of the weekend, ask for a completion form from the bookseller to provide your information and mark where you visited to be entered in the prize drawings.


A random drawing will be conducted in early May to select and notify the winners. See the NOBBT site for more details: https://northofbostonbooktrail.com/

Participating Stores

The 19 Local Independently Owned Bookstores of the North of Boston Book Trail:


Andover Bookstore

Book Ends

The Book Oasis

The Book Shop of Beverly Farms

The Bookstore of Gloucester

The Concord Bookshop

Copper Dog Books

Dogtown Book Shop

lala books

Maxima Book Center

Molly's Bookstore

Moon and Back Bookstore *new

Paper & String *new

The Purple Couch Bookshop

Saltwater Bookstore

The Silver Unicorn Bookstore

Susie's Stories *new

Whitelam Books

Wicked Good Books

North of Boston Book Trail Passport Challenge Prizes


BOOK DRAGON: VISIT ALL 19 BOOKSTORES!

TWO lucky individuals who visit all 19 bookstores between April 26th and April 27th will win a Grand Prize gift card bundle, including a $50 gift card to EACH of the 19 bookstores – a $950 value!

INK DRINKER: Visit 12 or more bookstores!

FIVE lucky individuals who visit 12 or more bookstores between April 26th and April 27th will win a 1st Prize gift card bundle, including a $25 gift card to EACH of the 19 bookstores – a $400 value.

BOOKWORM: Visit 8 or more bookstores!

TEN lucky individuals who visit 8 or more bookstores between April 26th and April 27th will win a tote bag gift pack, a $25 value!

READER: Visit 5 or more bookstores!

50 lucky participants who visit 5 or more bookstores between April 26th and April 27th will receive a bookish sticker pack from sponsor, Kingdom of Threads, a $15 value.

SLOW & STEADY PRIZE

Complete your North of Boston Book Trail Passport between April 26th and Labor Day (September 1st) to be entered to win a gift card bundle with $20 to ALL 19 shops - a $320 value!